Database Hygiene with AI
A CRM full of half-records does not just look messy—it costs conversations. Buyers who never get the new listing. Sellers who fall out of the check-in cadence. Past clients who would have referred if the anniversary note had a real inbox. Sphere contacts you meant to call after the open house. When emails bounce or land in spam, mailbox reputation drops and the next campaign reaches even fewer people. When a third of the dials are disconnected numbers, talk time tanks and so does sales efficiency. The database was supposed to be the book of business; without hygiene it is a list you stop trusting.
Figgy is built to close that gap in the CRM you already use—connect Follow Up Boss (or a similar system), then clean, enrich, and tag so outreach has somewhere real to go.
Why a messy CRM costs more than clutter
Hygiene is not a filing project. It is how every relationship in the book stays reachable.
Email reputation. Sends that hit valid, opted-in inboxes keep you out of junk. High bounce and complaint rates teach Gmail and Outlook to distrust your domain—so even good letters to good clients start missing.
Phone efficiency. Fewer bad numbers means more live conversations per hour, not more time confirming “is this still your cell?”
The whole book, not one pipeline. The same dirt that hides a listing lead hides a buyer who went quiet, a vendor who sends referrals, and the neighbor you met at a community event. Tags and stages only help if the row underneath is still true.
What Figgy does with the CRM you already use
You do not start over in a second database. Connect Follow Up Boss (or another CRM Figgy supports) and let Figgy work against the contacts you already have: clean what is broken, enrich what is thin, and tag so you can filter the way you actually farm, nurture, and follow up.
What a clean book looks like
Reachable channels. Fewer duplicates. Notes and tags you can act on. A list you would actually export for a review ask, a handwritten drop, or a Monday call block—because you believe the rows.
Then the rest of Figgy works
Reviews, letters, geo farming, newsletters, and voice follow-up only pay off when the list is real. Hygiene is the unglamorous pass that makes those skills worth running.
The walkthrough above is one path from a connected CRM to a book you can campaign on. Open Figgy and connect the CRM you already live in, or jump to https://getfiggy.ai/?skillVideo=database-hygiene to open this skill from the homepage tile.