Circle Prospecting, Minus the Busywork

When a home sells on a street, the neighbors notice. They wonder what it went for, what their own place is worth, and whether now’s the time to make a move. Circle prospecting is how agents meet that moment: you reach out to the homeowners nearby while the sale is still the talk of the block. It’s one of the most natural conversations in real estate. You’re not cold calling out of nowhere; you’re bringing news about their street. Done consistently, it makes you the agent a neighborhood thinks of first.

So why don’t more agents do it consistently?

A simple idea, a lot to coordinate

Circle prospecting comes down to three steps:

• Spot the moment. Catch a home that just listed or just sold—discovering recent activity on the street, not waiting until someone forwards you the flyer.
• Find the neighbors. Figure out who owns the homes nearby.
• Reach them. Track down a phone number that still rings, an email that doesn’t bounce, or a current mailing address.

Each step is manageable on its own. Lining up all three, every time something moves on a street, is where it falls apart. So the outreach happens once after a big listing, then goes quiet until the next guilt trip.

A real circle isn’t “remember to call the neighbors.” Skip a step and you’re left with a sign in a yard, a half-finished spreadsheet, or a stack of numbers that might have been disconnected since 2019. That’s why circle prospecting stays heroic instead of habitual.

What Figgy hands you

Give Figgy the address that just listed or sold, and it handles the rest: the nearby homes, their owners, and contact info ready to work. You get the actual neighbors, not a ZIP code dump or a vague memory of which doors you knocked last spring.

The video below walks through a single run, from one sale to a list you can start working. Next time a home moves on the street, run it again. That’s how circle prospecting becomes a habit.