Automating your Real Estate ZMA
ZMA-style outreach is a quiet superpower: you put real property context in front of prospective sellers—sphere, past clients, or listing prospects you’re actively nurturing—and invite a conversation that feels informed, not aggressive. Do it consistently and you stay in the story when they start noodling timing or price; ghost it and you’re just another name in the thread. The trouble isn’t the tactic—it’s the assembly line: pull the estimate, grab the screenshot, draft something that doesn’t sound mail-merged, repeat tomorrow. Most agents sprint it for a few days, then showings and paperwork crowd it out—and the outreach habit fades before the pipeline ever notices.
Figgy ships the skill preloaded: prove it with a quick test to yourself—email or text—then let the same logic run on a schedule for contacts you tag—plus a report so you know who actually got touched.
What the workflow actually does
For each run, Figgy works through pieces like:
- Identify the person — ideally from your Figgy CRM record; if they are not there yet, you can supply details in chat.
- Grab estimate context — find the home on Zillow and capture a screenshot sized like a phone screen so it reads like something you’d drop into iMessage or Gmail yourself, not a desktop wallpaper pasted into outreach.
- Send with the right shape — Figgy supports templates suited to email and SMS (shorter copy when you’re on text).
The screenshot matters beyond decoration: it gives the recipient something concrete to react to—where Zillow got a photo, whether square footage looks off, or how the estimate compares to their mental model—so the reply rate is often about the data, not a generic “checking in.”
CRM-first, so the message fits the contact
Because Figgy maintains contacts and context, you can say who the ZMA is for and it can pull the right record instead of you retyping addresses or deal history. Templates keep tone and structure tight across channels—and you can contrast their purchase price with today’s estimate so you surface appreciation since they bought, not only the headline Zestimate. That extra dimension is often what earns a reply.
From one test send to a daily habit
Prove the workflow with a personal test—email or text, whichever channel you actually lead with—then save the same logic as a recurring skill. Figgy can run daily or on whatever cadence fits: scan CRM contacts tagged as listing prospects (or your own rules), run the ZMA flow, and deliver a report summarizing who got touched so you’re not mining sent folders by hand.
You end up with a customized skill—voice, channel mix, guardrails—and a schedule you can tune (for example a morning batch at 9:00 a.m.) plus edits later in chat when follow-up norms change.
Pulling it together
If ZMA belongs in your outbound mix, pressure-test three things: Does each touch anchor to real property context—including a mobile-sized estimate screenshot so it feels casual and authentic, not like a wall of generated paragraphs? Does it respect CRM records and templates so copy fits the contact (purchase price vs. estimate when you want that story)? And does it scale as a repeatable process—with visibility into who was touched—rather than a one-off you babysit manually?
Watch the walkthrough, then open Figgy and run a test ZMA to yourself before rolling it out to tagged prospects on a schedule.