The main job of collecting reviews isn’t polishing your profile for the handful of people who’ve already stumbled onto it—it’s helping more people find your business in the first place. Reviews are one of the inputs that tell Google (and everyone copying Google’s signals) that your Google Business Profile deserves to rank when someone searches Maps or types intent-heavy phrases like “best realtor near me.” Stack enough steady, legitimate five-star signal on the profiles that anchor local trust—especially Google Business, plus directories buyers still treat as proxies such as Yelp and Zillow—and you tilt discovery in your favor instead of hoping luck carries the click.

Google SEO (especially Local SEO): Your Business Profile still feeds Maps packs and location-specific queries; reviews, recency, and engagement aren’t the whole algorithm, but they’re part of how you show up when proximity and intent overlap.
AEO / GEO (generative and AI-engine optimization): Answer engines and assistants increasingly lean on those same third-party surfaces—Google Business, Yelp, Zillow—as shorthand for whether you’re real, active, and trustworthy. Stronger presence and higher rank there tends to surface you more often when prospects ask an AI where to go next—not only when they run a classic blue-link search.
Credibility: None of that replaces doing good work—but once discovery kicks in, depth of reviews still closes the “would I actually call them?” gap faster than a brochure site alone.

“Please leave us five stars” still dies in the gap between good intentions and closing week—but now you can see why letting it slip costs visibility, not just ego. Figgy is built for multi-step work that needs timing, memory, and follow-through: a monthly review campaign that respects who already opted in, what they’ve already done, and what your CRM actually says about them.

You can wire what Figgy already expects—grow Yelp reviews, email CRM contacts, optionally reward participation with a gift-card drawing—into skills you run on demand or park on a calendar.

Building the campaign from one conversation

Figgy starts from natural language: which profile you care about, how often you want outreach, whether there’s a drawing, and what “eligible contact” means for your book of business. Out of the box there’s a review-campaign skill that reads like a playbook outline—not a rigid script—so you can aim at Yelp, Google, Zillow, or swap incentives without reinventing the workflow each quarter.

Why Figgy asks before it touches your CRM

Because email hits real rows in your database, Figgy leads with clarifying questions before it plans sends: send only to contacts added in the last six months who aren’t already tagged as having participated, wire the sender you actually use, decide repeat eligibility for winners, pick a friendly casual tone, or dictate answers if that’s faster than typing. That friction upfront is the guardrail that keeps automation from becoming reputation damage control later.

Gift cards, drawings, and eligibility

Figgy’s built-in digital gift cards work across a wide set of merchants—so a modest monthly drawing feels tangible instead of gimmicky. Eligibility can be tracked with tags; Figgy can reconcile who reviewed against what appears publicly so you’re not guessing who qualifies.

Schedules and reusable skills

Once the pieces exist, you can trigger the campaign manually (“start it”) or schedule it—first of every month at 9 AM is one pattern teams use. Figgy materializes discrete skills for outreach, verification on the web, winner selection, and recap emails—similar to handing an ops playbook to someone on your team, except it lives in product.

CRM notes and lowering friction for reviewers

Contact notes become fuel: closed deals, standout referrals, moments worth referencing. Figgy can lean on that context to propose bullet points or draft language reviewers can paste, which matters when you’re asking busy people for a public favor—not another homework assignment.

After the first review — optional multi-platform path

If you want to go further, you can ladder asks after someone leaves a first review—toward additional platforms (for example Zillow and Google Business Profile) with incentives like extra drawing entries—because the hardest part of the second ask is often friction, not willingness.

Open Figgy and adapt the review campaign skill to the sites and rules your market actually cares about; visit https://getfiggy.ai/?skillVideo=reviews-ranking if you want to jump straight to this tile on the homepage.

Getting More Real Estate Reviews With AI